--- title: "The Business of Podcasting | 4-Day Live Challenge — $27" description: "The Business of Podcasting is a four-day live challenge taking place September 1–4 at 12:00 PM EST / 9:00 AM PST. Each live session is approximately 90 minutes. Build the podcast creation, lead gen, networking, and 90-day revenue plan that actually grows your business. One-time $27 ticket." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "WebPage", "name": "Free Podcast Webinar | Use Podcasting To Build Your Business", "description": "Join Michael Anthony for a free 90-minute webinar and learn how to use podcasting as a marketing channel to build authority, create relationships, generate leads, and grow your business.", "url": "https://unbrokenbsg.com/challenge", "isPartOf": { "@type": "WebSite", "name": "Unbroken Business Support Group", "url": "https://unbrokenbsg.com/" } }, { "@context": "https://schema.org", "@type": "Event", "name": "Unbroken Podcasting for Entrepreneurs: 4-Day Challenge", "description": "The Business of Podcasting is a four-day live challenge taking place September 1–4 at 12:00 PM EST / 9:00 AM PST. Each live session is approximately 90 minutes. Build the podcast creation, lead gen, networking, and 90-day revenue plan that actually grows your business. One-time $27 ticket.", "startDate": "2026-09-01T16:00:00+00:00", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://unbrokenbsg.com/challenge" }, "organizer": { "@type": "Person", "name": "Michael Anthony", "url": "https://unbrokenbsg.com" }, "offers": { "@type": "Offer", "price": "9.00", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "url": "https://unbrokenbsg.com/challenge" } } ] --- Live Online Training: September 1–4, 2026 · 12:00 PM EST / 9:00 AM PST # UNBROKEN PODCASTING FOR ENTREPRENEURS: 4-DAY LIVE CHALLENGE — TURN YOUR PODCAST INTO REAL BUSINESS IN 4 DAYS. Live online · September 1–4 · 12:00 PM EST / 9:00 AM PST · only $27 to lock your seat. The exact framework Michael used to turn 1,000+ interviews into seven figures of income. Reserve My Seat for $27 100% Live Online · One-time $27, not a subscription Request a full refund at any time before or through Day 1 of the challenge. 12 Days 05 Hrs 26 Min 57 Sec September 1–4, 2026 · 12:00 PM EST / 9:00 AM PST ![How I Turned My Podcast Into Profit — Unbroken Podcasting for Entrepreneurs](/__l5e/assets-v1/e0e947e3-2c1c-416b-a48e-0a97880bfac4/screenshot-2026-06-22.png) 🔔 Live attendance is limited — register before seats fill up. Seats are filling fast 75% full Reserve My Seat for $27 100% Live Online · One-time $27, not a subscription Request a full refund at any time before or through Day 1 of the challenge. 12 Days 05 Hrs 26 Min 57 Sec September 1–4, 2026 · 12:00 PM EST / 9:00 AM PST 🔔 Live attendance is limited — register before seats fill up. YOUR 4 DAYS, LIVE ## What You'll Build Each Day Four 90-minute live sessions. You don't just watch — you leave each session with a finished piece of your podcast revenue system. Day 1 Tue, Sep 1 · 12pm ET ### The Power of Podcasting for Entrepreneurs Discover and understand exactly how your podcast will be your number one marketing channel. - Why podcasting is the single highest-leverage marketing channel an entrepreneur owns today - The real ROI math: attention, authority, pipeline, and deals from one weekly conversation - How a podcast compounds across SEO, social, email, and warm intro requests - The mistake most owner-hosts make that kills the business case for their show - What has to be true for your podcast to drive measurable revenue, not just downloads Day 2 Wed, Sep 2 · 12pm ET ### Build Your Podcast Creation Machine Today you stop being a hobbyist and start building a real content machine. - How to record episodes that attract your right-fit audience, not just downloads - How to turn one episode into 100+ pieces of content a week across YouTube, shorts, clips, blog, email, and social - How to use every episode to build know, like, and trust with future buyers and partners - How to position your show so it builds real authority in your niche Day 3 Thu, Sep 3 · 12pm ET ### Build Your Lead Generation Machine Today you turn attention into leads instead of noise. - A defined primary offer your podcast points to - A draft lead magnet that fits your audience - A concrete plan for in-episode CTAs, description conversions, CRM, and nurture flow Day 4 Fri, Sep 4 · 12pm ET ### Build Your Mission-Driven Networking Machine Today your podcast becomes a networking engine, not just a monologue. - A mapped list of 20-30 strategic guests, partners, and ideal customers - A repeatable invitation and booking system - An interview structure that turns guests into clients, referrals, and collaborators REAL PARTICIPANTS ## What Other Challenge Participants Have To Say Discover the power of an event created for entrepreneurs just like you. ![Allen D. — challenge participant testimonial](https://i.vimeocdn.com/video/2180970243-e52d7eca81a18d8f02430777f5d6b71ab5728cc2c29e4cad9c8527c33c7740a3-d_640?region=us) Allen D. ![TJ D. — challenge participant testimonial](https://i.vimeocdn.com/video/2180970249-2838d81029c9b4a81c8dbb09655a9c93e372fcc16328e734c167d572666f6e57-d_640?region=us) TJ D. ![Malaika H. — challenge participant testimonial](https://i.vimeocdn.com/video/2180970244-7735675112e50fb0366c5b3abf86658b5fa37b29f31ca65fe495750a90e1c2f2-d_640?region=us) Malaika H. ![Melanie S. — challenge participant testimonial](https://i.vimeocdn.com/video/2180970223-91d1ad23086ef4259718bff31569c1ffc8e33f3983267299d64b37bad06ca0c8-d_640?region=us) Melanie S. ![Hope Y. — challenge participant testimonial](https://i.vimeocdn.com/video/2180970188-9fed8d85f816829cfb53727eefce1f348267727ced7dd66c1e1a1c3fb0b015ea-d_640?region=us) Hope Y. ![Mike F. — challenge participant testimonial](https://i.vimeocdn.com/video/2180970181-8e03a76461e91bc81de2b5025f0317b4584005fcec224159efcf57947078cd0c-d_640?region=us) Mike F. ![Janice B. — challenge participant testimonial](https://i.vimeocdn.com/video/2180970190-02d838d35dd296c93e49e4d2d0b4b5cb270f887af45e6501c899bd2d0bf5e3e9-d_640?region=us) Janice B. ## What if your podcast could finally build your business — instead of just being another piece of content you grind out every week? That is exactly what you will learn inside the **Unbroken Podcasting for Entrepreneurs 4-Day Challenge** — the same framework **Michael Anthony** used to complete **1,000+ interviews**, get booked on **400+ shows**, and generate **seven figures of income** because of podcasting. This Isn't Theory. This Is What's Working Right Now. - **Real strategy, real conversions.** Not another "start a podcast" cheerleader session full of feel-good ideas. - The **proven, step-by-step podcast marketing framework** Michael uses to turn conversations into clients, partners, and opportunities. ![](/assets/michael-portrait-OCw_a5B1.webp) 🔥 4 Live Days · $27 Save Your Seat For: "Unbroken Business Podcast Framework" 💡 You'll leave with a clear plan to turn podcasting into a real business growth channel — starting this week. One-time $27 · 4-Day Live Challenge 📅 Live Online · September 1–4, 2026 · 12:00 PM EST / 9:00 AM PST 🔴 100% Live Online · Each session is approximately 90 minutes ✓ Money-Back Guarantee — Request a full refund at any time before or through Day 1 of the challenge. 🔔 One-time $27 payment. This is not a subscription and there are no recurring charges. First name Email address Phone number Text reminders are the #1 reason people show up live. We send exactly 1 reminder before the training — no spam, ever. Reserve My Seat for $27 → Next: one-time $27 checkout to lock your seat. We'll ask 4 quick questions right after. 4 LIVE DAYS · 6+ HOURS OF LIVE TRAINING Request a full refund at any time before or through Day 1 of the challenge. 12 Days 05 Hrs 26 Min 57 Sec September 1–4, 2026 · 12:00 PM EST / 9:00 AM PST Meet Your Host ## Why I'm Hosting This Challenge Hi, I'm **Michael Anthony** — "Unbroken." I built my business on the back of one channel more than any other: podcasting. Not the kind that chases downloads — the kind that turns conversations into clients, partners, and opportunities. Here's what podcasting has helped me build: - **1,000+ podcast interviews** hosted on my own show - **400+ guest appearances** across major business and entrepreneurship podcasts - **4M+ downloads** across the network - **7-figures in revenue** directly attributable to podcast conversations - **#1 Best Selling Author** of Think Unbroken - **3,000+ paid clients** served through podcast-driven funnels - **Featured on** Apple TV, CBS, NBC, ABC, Newsweek, and more - **Award-winning speaker** — Winner of Grant Cardone's Great American Speak-Off I'm hosting this challenge because I see too many smart entrepreneurs grinding out episodes that never convert. Podcasting is one of the most powerful business channels in existence — but only if you treat it like a system, not a hobby. My Mission "To equip entrepreneurs with the practical podcast marketing framework needed to build authority, create real relationships, and turn conversations into business — without millions of downloads, celebrity guests, or a fancy studio." ![Michael Anthony featured on podcast 1](/__l5e/assets-v1/b35898a8-2217-4723-82a4-22190fcb4e60/podcast-media-2.jpg) ![Michael Anthony featured on podcast 2](/__l5e/assets-v1/19a941e8-1f76-4ca5-b20b-932a15d82d6d/podcast-media-3.jpg) ![Michael Anthony featured on podcast 3](/__l5e/assets-v1/b619d1f0-cb86-4478-988d-7ecec51d62e7/podcast-media-5.jpg) ![Michael Anthony featured on podcast 4](/__l5e/assets-v1/aee4c616-1f60-48e5-90b9-3818da7cd7f2/podcast-media-7.jpg) ![Michael Anthony featured on podcast 5](/__l5e/assets-v1/6f8311b4-502f-4c51-a7ab-1b2dc9780afe/podcast-media-4.jpg) Featured across 400+ podcasts THE PROBLEM ## Most entrepreneurs don't have a podcast problem. They have a strategy problem. Most business owners are told to "start a podcast" because it builds authority. Then nobody shows them how to actually use podcasting to create relationships, attract leads, generate referrals, book sales calls, or become known in their market. They publish episodes, post clips, wait for downloads, and hope something happens. That is not a strategy. Podcasting only works when you treat the show as a marketing system. " Podcasting is not about downloads. It is about access — to the people, partners, and clients who change everything. — Michael Anthony THE CORE FRAMEWORK ## The Podcast Triad Every podcast that actually grows a business stands on three pillars. Miss one and the show stays a hobby. 01 ### Authority Use a podcast to become the trusted voice in your market — the person buyers, partners, and press think of first. 02 ### Relationships Turn interviews into doors. Clients, referral partners, influencers, experts, and decision-makers — one conversation at a time. 03 ### Revenue Convert listeners and guests into leads, calls, clients, partnerships, and long-term business growth. WHY LISTEN TO MICHAEL ## From Unknown To Seven Figures — Because Of Podcasting - 01 Completed 1,000+ podcast interviews — most before anyone knew his name - 02 Appeared as a guest on 400+ shows and borrowed every audience he didn't have - 03 Turned conversations into seven figures of income — not downloads, dollars - 04 Now: featured on Apple TV, CBS, NBC, ABC, Newsweek, and stages around the world "The mic is the most underused growth tool in business." WHAT THIS CHALLENGE HELPS YOU AVOID ## Skip the expensive podcast mistakes most business owners make. - ✗ Chasing downloads instead of building business - ✗ Publishing episodes with no offer pathway - ✗ Interviewing guests who can't move your business - ✗ Treating podcasting like content instead of a system - ✗ Quitting before the show compounds Every lesson in this training came from a mistake that cost time, money, or both. THE PROMISE ## Motivation is useless. This is a training with tools. This is a podcast marketing playbook. Four live days. You don't just watch — you leave each session with a finished piece of your podcast revenue system. - The real reason most podcasts never generate business — and what to do differently - How to choose a podcast topic that positions you as an authority - The relationship-first podcast strategy that creates clients and partnerships - How to use guest interviews to get in front of people who can move your business - How to become a guest on other podcasts and borrow audiences - How to turn one episode into multiple marketing assets - The simple structure every business podcast episode should follow - How to create a podcast offer pathway so listeners know what to do next - How to avoid wasting months on content that gets attention but no business - The podcast marketing mindset that turned conversations into seven figures Reserve My Seat for $27 4 Live Days · September 1–4 · 12:00 PM EST / 9:00 AM PST · One-time $27 A LETTER FROM ## Michael Anthony ![Michael Anthony](/assets/michael-portrait-OCw_a5B1.webp) I'm not going to bullshit you. These 4 live days alone will not build your business overday. But if you do the work, you will leave with the framework I wish I had when I started using podcasting as a marketing channel. I've published episodes nobody listened to. I've interviewed guests who couldn't move my business. I've spent months on content that got attention but no clients. I've made almost every podcast mistake an entrepreneur can make. Those lessons became the framework that has driven seven figures of revenue, thousands of clients, partnerships, speaking gigs, and a brand that opens doors. I'm hosting this challenge for the entrepreneur who knows podcasting could change their business — but needs the strategy, structure, and pathway to actually make it happen. If that's you, register below. — Michael Anthony "Unbroken" AUTHORITY ## Built from 1,000+ real conversations. Not theory. 1,000+ Podcast interviews 400+ Guest appearances 4M+ Podcast downloads 7-Fig Generated via podcasting 22 Years in business $30M+ In online sales 3,000+ Paid clients served 6+ Hrs Of live training WHO IT'S FOR ## This challenge is for you if… - You want to use podcasting to grow your business - You are tired of relying only on social media for attention - You want to become more known in your market - You want to build authority without chasing trends every day - You want better relationships with clients, partners, and experts - You already have a podcast but it is not creating business results - You have thought about starting a podcast but do not know how to make it strategic - You want to get booked as a guest and use those appearances to grow your brand - You sell coaching, consulting, services, events, programs, products, or expertise - You want a practical marketing channel that compounds over time INSIDE THE FOUR DAYS ## What we'll cover 01 Why Most Podcasts Never Generate Business 02 Positioning A Podcast As An Authority Asset 03 The Relationship-First Podcast Strategy 04 How To Choose Guests Who Move Your Business 05 Getting Booked On Other People's Shows 06 Turning One Episode Into Weeks Of Content 07 The Business Episode Structure 08 Building A Podcast Offer Pathway 09 Avoiding Vanity Metrics And Wasted Months 10 The Unbroken Business Podcast Framework Mindset Reserve My Seat for $27 4 Live Days · September 1–4 · 12:00 PM EST / 9:00 AM PST · One-time $27 SUCCESS STORIES ## "The Best Thing I Could Have Done For My Business" ![Jarvis testimonial for Michael Unbroken](https://i.vimeocdn.com/video/1208471662-f12fafc5bf5af9eb2e27b50b2f8dfd23e419779004018868504de5ba5f06453a-d_640?region=us) Watch how podcasting transformed Jarvis's business — and how the same framework can work for you. ## Podcasting Changed The Way Michael Built Business. After 1,000+ interviews, 400+ guest appearances, and seven figures generated because of podcasting, Michael has seen what works, what wastes time, and what actually turns conversations into business. This 4-day challenge gives you the practical version. No theory. No fluff. No pretending downloads are the only metric that matters. INDUSTRY RECOGNITION ## What Leaders Are Saying ![Michael Anthony with Grant Cardone](/assets/grant-cardone-DB6KF7NT.jpg) "That was freaking unbelievable. That was freaking sick! I'm very impressed with Michael's commitment." Grant Cardone Founder, 10X ![Michael Anthony with David Meltzer](/assets/david-meltzer-C6VyMr9q.jpg) "Your frequency is your neighborhood and this guy is my next door neighbor." David Meltzer Co-founder, Sports 1 Marketing ![Michael Anthony with Leila Hormozi](/assets/leila-hormozi-D91VCz3y.jpg) "Michael's story is unbelievable and one that people must hear." Leila Hormozi Founder, Acquisition.com ![Michael Anthony with Grant Cardone](/assets/grant-cardone-DB6KF7NT.jpg) "That was freaking unbelievable. That was freaking sick! I'm very impressed with Michael's commitment." Grant Cardone Founder, 10X ![Michael Anthony with David Meltzer](/assets/david-meltzer-C6VyMr9q.jpg) "Your frequency is your neighborhood and this guy is my next door neighbor." David Meltzer Co-founder, Sports 1 Marketing ![Michael Anthony with Leila Hormozi](/assets/leila-hormozi-D91VCz3y.jpg) "Michael's story is unbelievable and one that people must hear." Leila Hormozi Founder, Acquisition.com Live Only — No Replay ## If You Are Not Live , You Miss It . This is not evergreen. This is not a recording you can watch later. We do not send replays. We do not host recordings. Show up live and get the full framework. Miss it, and the training is gone. Reserve My Seat for $27 4 Live Days · September 1–4 · 12:00 PM EST / 9:00 AM PST · One-time $27 ![](/assets/michael-portrait-OCw_a5B1.webp) THE INVITATION ## Lock your seat for $27 for The Business of Podcasting 4-Day Challenge today. The Business of Podcasting is a four-day live challenge taking place September 1–4 at 12:00 PM EST / 9:00 AM PST. Each live session is approximately 90 minutes. More than six hours of total live training. One-time $27 · 4-Day Live Challenge 📅 Live Online · September 1–4, 2026 · 12:00 PM EST / 9:00 AM PST 🔴 100% Live Online · Each session is approximately 90 minutes ✓ Money-Back Guarantee — Request a full refund at any time before or through Day 1 of the challenge. 🔔 One-time $27 payment. This is not a subscription and there are no recurring charges. First name Email address Phone number Text reminders are the #1 reason people show up live. We send exactly 1 reminder before the training — no spam, ever. Reserve My Seat for $27 → Next: one-time $27 checkout to lock your seat. We'll ask 4 quick questions right after. 4 LIVE DAYS · 6+ HOURS OF LIVE TRAINING Request a full refund at any time before or through Day 1 of the challenge. One-time $27 payment. This is not a subscription and there are no recurring charges. OUR PROMISE ## The Money-Back Guarantee Request a full refund at any time before or through Day 1 of the challenge. Email us and we will send your $27 back. No hoops. This training was built to help entrepreneurs stop guessing, simplify the path, and turn podcasting into a real business channel. Show up, take notes, and implement what you learn. FAQ ## Questions, answered. ### Is this challenge really only $27? ### Do I need to already have a podcast? ### What if I do not have a big audience? ### Is this only for coaches? ### Will this teach me how to edit podcasts? ### Can podcasting actually make money? ### How long is the challenge? ### Do I get recordings or replays? ### What is your refund policy? ### What will I leave with? Reserve My Seat for $27 4 Live Days · September 1–4 · 12:00 PM EST / 9:00 AM PST · One-time $27 Michael Anthony Unbroken Podcasting for Entrepreneurs 4-Day Challenge [Privacy Policy](/privacy)[Terms](/terms)[Contact](/contact) Results are not guaranteed. This training is for educational purposes. Your results depend on your business, offer, market, execution, and follow-up. © 2026 Michael Anthony. All rights reserved. Reserve My Seat for $27 B Brian joined the 4 day podcast challenge