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The Challenge shows you the strategy. This handbook is how you actually build the business.
Most people leave a training inspired and broke. Don't be most people.
You showed up. You're learning the playbook. But ideas don't pay bills — execution does. This is the field guide that walks you from "I get it" to "I'm running a real business" — added to your order in one click for $7, instant digital access.
You joined the Challenge because something in your business isn't working. Watching one more training won't fix it. Building on the right foundation will.
The Challenge gives you the strategy. The Seven Figure Entrepreneur Handbook gives you the operating system underneath it — the exact frameworks Michael Anthony used to go from homeless to multiple seven-figure businesses, written so you can actually apply them the morning after.
The Challenge Shows You What.
The Handbook Shows You How.
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A field manual, not a motivational read. Real case-studies, real numbers, real moves you make this week — not another "mindset" book to add to the pile.
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The step-by-step business framework Michael uses to take entrepreneurs from stuck-and-busy to profitable, purpose-driven, and free — so the Challenge actually changes something.
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Why I Wrote This Book
Hi, I'm Michael Anthony — "Unbroken." I wrote the Seven Figure Entrepreneur Handbook from hard-earned experience, not theory. I've personally led hundreds of team members across sales, marketing, and operations, and I coach founders and executives who are serious about building companies that work — without destroying the person running them.
Here's what I've built along the way:
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#1 Best Selling Author of Think Unbroken
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3,000+ paid clients coached
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$30M+ in revenue across companies I own and operate
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Award-winning speaker — Winner of Grant Cardone's Great American Speak-Off
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30,000+ copies sold of my bestselling book Think Unbroken
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Featured on Apple TV, CBS, NBC, ABC, Newsweek, Jubilee, and more
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$5M+ invested in digital advertising and growth systems
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4M+ podcast downloads
I wrote this handbook because I've lived the chaos most founders are stuck in — and built my way out with structure, systems, and accountability. I'm not here to motivate you. I'm here to help you see what's broken in your business and how to fix it.
My Mission
"To empower Entrepreneurs to build profitable, purpose-driven businesses that create real transformation in the world by equipping them with the tools, strategies, and community they need to live on their terms."
Most entrepreneurs don't have a business problem.
They have a foundation problem.
Most entrepreneurs are not failing because they lack passion, purpose, or potential. They are failing because they do not have the right systems, sales process, marketing strategy, offer clarity, lead flow, or support.
They have the mission. They have the story. They have the desire to help people. But they do not have the business framework required to turn that mission into money, impact, and freedom.
"'If you build it they will come' is the biggest load of bullshit known to man. If you market it, learn to sell it, and have conviction about it — then they will come.
— Michael Anthony, Chapter 1
The Triad of Business
Every seven-figure business stands on three pillars. Miss one, and the whole thing falls.
Sales
Persuading the right people to buy what you offer — without feeling sleazy or pushy.
Marketing
The fuel for everything. Organic and paid systems that put your message in front of the right humans.
Mission
The why that makes the work matter. The reason you don't quit when it gets hard.
From Rock Bottom to Seven Figures
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From homeless child with drug-addict parents to building businesses and transforming the world
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Made his first $1M by 25 — then lost it all. 350 lbs, two packs a day, $50K in debt, car repossessed.
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Did the work. Got Unbroken. Rebuilt from rock bottom into multiple seven-figure businesses.
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Now: lived in 15+ countries, wrote his first book on a beach in Thailand, billboards in Times Square.
"Broke people don't change the world."
Avoid the Million Dollar mistakes Michael made — so you don't have to.
- ✗Not taking action fast enough
- ✗Years lost in courses and webinars that never moved the needle
- ✗Losing clients by not understanding the market and offer
- ✗Starting and restarting without ever crossing the finish line
- ✗Stop failing and start succeeding
Every lesson in this handbook came from a mistake that cost time, money, or both.
Motivation is useless. This is a book with tools. This is a business handbook.
- Understand the core foundations of business
- Use sales, marketing, and mission together
- Find your niche and stop trying to serve everyone
- Generate leads consistently
- Make money before building offers nobody wants
- Build belief in yourself and your work
- Market in your zone of genius
- Ask for the sale without feeling sleazy
- Avoid the expensive price of ignorance
- Stop trying to build your business alone
Built from hard-earned experience.
Not theory.
This book is for you if…
- You are building a business but feel stuck
- You know you are here to help people, but you need the business model to support it
- You are tired of guessing what to do next
- You need more leads, more sales, and more clarity
- You want to build without sacrificing your health, family, or freedom
- You are ready to stop consuming and start executing
Inside the Handbook
Plus 7 Real Case Studies & 2 Bonus Glossaries
Real Case Studies Inside
- Jennifer's Book
- The Business of Business
- Unbroken Conference
- Sell It Before You Make It
- A Little Help From a Friend
- Market In Your Zone of Genius
- Winning Friends & Influencing People
- Asking For Help
2 Built-In Glossaries
📘 Business Terminology (30+ terms)
Avatar, CTA, Funnel, Lead Magnet, SLO, Pre-Sell, Touchpoints, Conversion Rate, Copywriting — and every other word a serious operator needs.
🔤 Acronym Glossary
What Leaders Are Saying
"That was freaking unbelievable. That was freaking sick! I'm very impressed with Michael's commitment."
Grant Cardone
Founder, 10X
"Your frequency is your neighborhood and this guy is my next door neighbor."
David Meltzer
Co-founder, Sports 1 Marketing
"Michael's story is unbelievable and one that people must hear."
Leila Hormozi
Founder, Acquisition.com
"That was freaking unbelievable. That was freaking sick! I'm very impressed with Michael's commitment."
Grant Cardone
Founder, 10X
"Your frequency is your neighborhood and this guy is my next door neighbor."
David Meltzer
Co-founder, Sports 1 Marketing
"Michael's story is unbelievable and one that people must hear."
Leila Hormozi
Founder, Acquisition.com
THE OFFER
Get the Seven Figure Entrepreneur Handbook today.
Your practical guide to building a business with clarity, mission, sales, marketing, leads, and execution.
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The Handbook — $7 (Digital)
Start reading today and begin building with clarity.
The No-BS Value Guarantee
If this handbook does not give you practical, useful, and immediately applicable business insight, you should not have paid for it.
Questions, answered.
You are one step away from the bestseller.
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