Your Business Is Running.
But It's Running You Into The Ground.
Discover how to build a business that works for you.
Most Entrepreneurs Are Fighting
The Wrong Problem.
When business feels heavy, most owners assume they have a marketing problem. Or a hiring problem. Or a sales problem. Most of the time, the real issue is a leadership and systems problem wearing a different mask.
That is why the same fires keep coming back: even after new hires, new tools, new agencies, and new playbooks. You are fixing symptoms faster than ever while the underlying pattern stays untouched.
"UBSG is not about more information. It is about clarity, accountability, and finally fixing the right thing first."
You Are Exactly Who UBSG Was Built For If...
"If you read that list and exhaled a little, UBSG was built for you."
A Year-Round Environment For Leaders Who Are Done
Pretending Everything Is Fine.
UBSG is not a content library. It is not a motivational group. It is a year-round, high-accountability community of serious founders and executives implementing the Six Business Pillars together: with weekly execution calls, monthly deep dives, quarterly in-person intensives, and a vetted brotherhood of operators who tell the truth and refuse to let each other coast.
Diagnostic Clarity
Know exactly which pillar is creating the most drag in your business right now.
Structured Execution
Weekly rhythms, scorecards, rocks, and issues lists that keep you moving.
A Real Community
A vetted, year-round community of operators who understand what you carry, celebrate your wins, and hold you to your word. You stop building alone.
Direct Coaching
Michael and UBSG advisors working directly on your real business, not hypotheticals.
Six Pillars. Every Business Problem You Have Fits Inside One Of Them.
UBSG runs founders and executives through these six lenses to find the real constraint: not the symptom they have been trying to fix.
Leadership
From: Reactive, always in the weeds, pulled into everything
To: A clear, calm leader with standards, boundaries, and a defined operating style others can follow under pressure
Teams & Hiring
From: Good people in fuzzy seats, too much 'ask the founder'
To: Crystal-clear roles, owner-level accountability, a team that knows what winning looks like
Sales
From: Revenue rollercoaster, hero closes
To: Simple, trackable pipeline with clear offers and follow-up that does not live in your head
Marketing & Brand
From: Random campaigns, post and pray, undercharging
To: Focused message, clear ideal client, repeatable campaigns, narrative that supports premium pricing
AI & Technology
From: Ignoring AI, unsure where to start, throwing tools at problems without strategy
To: Clear AI adoption plan that automates low-value work and gives your team leverage
Execution & Systems
From: Firefighting, context switching, 'we'll get to that when things calm down'
To: Simple weekly rhythms, scorecards, rocks, and issues lists that keep the company moving
You Were Never Meant To Build This Alone.
The biggest cost of being a founder or executive is not the workload. It is the isolation. The truth most operators never say out loud is that there is nobody around them who actually understands what it costs to lead.
UBSG is the room you have been missing. A vetted, year-round community of serious operators who pick up the phone, tell the truth, share what is working, and hold the line when you are tempted to quit on the work. This is not a Facebook group. This is a brotherhood of builders.
Year-Round Member Channels
Daily access to the room. Real conversations, real wins, real asks for help.
Quarterly In-Person Intensives
Small room. Real faces. The relationships that get forged in person change how you lead the rest of the year.
Peer-To-Peer Support
Members open their playbooks, introduce each other to vendors and clients, and refuse to let each other coast.
A Standard, Not Just A Network
Everyone in the room has been vetted. The conversation operates at a level you cannot replicate on your own.
"No leader should have to destroy their health, family, or sanity just to keep a business alive. There is a better way to operate, and you do not have to do it alone."
— UBSG Core Philosophy
The UBSG Operating Model
Diagnose
Take the Six Pillars assessment. Identify which two or three pillars are creating the most drag in your business.
Commit
Apply and be accepted into UBSG. Small, vetted group. Serious operators only.
Execute
Weekly accountability calls, monthly deep dives, quarterly in-person intensives. Do the actual work.
Scale
Build the business that does not require you to destroy yourself to keep it alive.
Industry Recognition
"That was freaking unbelievable. That was freaking sick! I'm very impressed with Michael's commitment."
Grant Cardone
Founder, 10X
"Your frequency is your neighborhood and this guy is my next door neighbor."
David Meltzer
Co-founder, Sports 1 Marketing
"Michael's story is unbelievable and one that people must hear."
Leila Hormozi
Founder, Acquisition.com
They Were Exactly Where You Are
Real operators. Real businesses. Real results.
The People Who Vouch For Our Founder
These are not photo ops. These are people who know the work, know the results, and stand behind what BSG teaches.
Damon Burton
Gary Vee
Tom Bilyeu
Anthony Trucks
Amy Porterfield
Eric Thomas
Alex Hormozi
Jesse Itzler
Trent Shelton
Tim Storey
Inky Johnson
Pace Morby
Jeremy Anderson
Randy Garn
Stormy Wellington
Ryan Pineda
Michael Anthony "Unbroken"
Michael built the Six Pillar framework from hard-earned experience, not theory. He has personally led hundreds of team members across sales, marketing, and operations. He coaches founders and executives who are serious about building companies that work without destroying the person running them.
- 3,000+ clients coached
- $30M+ in revenue
- Grant Cardone Speak-Off Winner
- 30,000+ books sold
- Featured: Apple TV, CBS, NBC, Newsweek
- $5M+ in digital advertising
Your Business Is Not Broken.
Your Operating Model Is.
BSG works with founders, executives, and operators who are done pretending everything is fine and ready to build a business that does not require them to destroy themselves to keep it alive.
Apply to BSGApplications reviewed within 48 hours. Serious operators only. No hype, no pressure.